Link Building Strategies

Link Building Strategies

Link building strategies… yawn. Everyone spouts the same tired tactics, leaving you stuck in the SEO mud. But what if you could dominate Google with unconventional, jaw-dropping techniques they keep hidden? Buckle up because we’re diving into 17 wild link building strategies that will leave your competitors whimpering. Think mind-bending hacks, secret sauce techniques, and link magnets so potent Google will be knocking on your door for a taste. Ditch the overused advice and prepare to shatter the SEO game with these unorthodox game-changers. Let’s rewrite the rules of Link Building Strategies together!

Imagine stumbling upon a treasure trove of abandoned gold mines just waiting to be plundered. That’s precisely what broken link building, a powerful link building strategy, offers savvy SEO adventurers. Picture authoritative websites in your niche, their pages littered with dead links pointing nowhere, like ghost towns in the Wild West. This, my friend, is where the opportunity for link building lurks.

Think of yourself as the ethical link builder, riding in on your trusty white SEO hat to identify these broken links. Tools like Ahrefs and Broken Link Checker become your metal detectors, helping you sniff out these golden nuggets. But here’s the real magic: you don’t just point out the problems. You offer a solution – fresh, valuable content built around the same topic, a content oasis in the broken link desert.

Reach out to these “webmasters in distress” with your irresistible replacement content. Highlight the broken link and offer your gem as a worthy substitute, emphasizing the improved user experience and potential SEO benefits. More often than not, they’ll be grateful for the heads-up and the free upgrade. And voilà! You’ve traded a dead link for a life-giving backlink, boosting your SEO ranking and leaving your competitors wondering where all the gold came from.

Remember, ethical link building strategies are essential. It’s not just about finding broken links; it’s about offering a better alternative that benefits both the website and its users. Be the hero in their SEO story, and reap the rewards of link-building glory.

However, with great power comes great responsibility. Use this strategy ethically and avoid spammy tactics. After all, wouldn’t you want to be the outlaw in this Wild West?

Pro Tip: Expand your reach by fixing broken links on individual pages and targeting entire resource pages riddled with them. Offer your expertise to revamp the whole section, potentially landing several high-quality backlinks simultaneously!

Remember, successful link building strategies rely on creating genuine value, fostering trust, and adhering to ethical practices. By following these guidelines, you can unlock the potential of broken link building to enhance your SEO and establish yourself as a valuable resource in your niche.

Remember the OG Skyscraper Technique? Crafting content so stellar it makes competitors resemble Lego next to the Burj Khalifa? Get ready for the evolution: Skyscraper Technique 2.0: Collaboration Edition. Forget outdoing existing content; it’s about building linkable empires through strategic partnerships.

Instead of constructing your skyscraper alone, assemble a dream team of industry heavyweights. Combine resources, expertise, and diverse perspectives to create monumental content that attracts high-quality backlinks. Think data-rich reports with expert insights, interactive tools that captivate users, and visually stunning guides that bridge knowledge gaps.

Here’s how this link building strategy skyrockets your success:

  • Amplified Reach: Partner with established websites to tap into their audience, exposing your content to a vast potential backlink landscape. Imagine launching your skyscraper from Mount Everest, not your backyard – unparalleled visibility.
  • Expertise Synergy: Collaboration weaves diverse perspectives and skills. Imagine merging your data analysis prowess with another’s design genius – the resulting content becomes more affluent, impactful, and inherently linkable.
  • Industry Authority: Co-creating something epic with respected players positions you as a thought leader, attracting even more valuable backlinks. Your brand reputation soars as you establish yourself as a force to be reckoned with.

Ditch the solo skyscraper mentality and embrace collaboration. It’s not just about backlinks; it’s about building meaningful relationships, expanding your reach, and solidifying your leadership position. Remember, the sky is no longer the limit – it’s the launchpad for your collaborative link building empire.

Pro Tip: Don’t limit yourself to co-written content. Explore joint webinars, guest podcast appearances, or even co-hosting industry events. The possibilities for collaboration are endless, so get creative and build those linkable empires!

Forget shady tactics and underhanded schemes. Instead, unleash your inner data detective and ethically unlock the secrets behind your competitors’ link-building success. Remember, imitation is the sincerest form of flattery – as long as you do it ethically and in alignment with best practices.

Here’s the key: Don’t waste your energy copying their exact moves. Instead, focus on the “who” and “why” behind their backlinks. Tools like Ahrefs and SEMrush can help you identify websites linking to them but not to similar resources on your site. These are the potential gold mines for ethical link building strategies.

The real detective work begins: creatively bridge the gap and win those coveted backlinks through sheer merit. Think of it as solving a puzzle where the prize boosts your SEO ranking and expands your reach.

Here are some tools in your ethical detective arsenal:

Data Detective Gadgets: Craft data-driven reports with valuable insights your competitors lack. Analyze industry trends, conduct market analyses, or investigate user behavior. Visualize your findings with engaging infographics and charts, making the data easily digestible and shareable. This establishes you as a thought leader and attracts natural links.

Interactive Sherlock Tools: Develop interactive tools that solve user problems uniquely and helpfully. Imagine SEO calculators, comparison charts, or content generators. Anything that provides practical value and keeps users engaged positions you as a go-to resource and attracts organic backlinks.

The Ultimate Disguise: High-Quality Content: Remember, content remains king. Create compelling blog posts, guides, or case studies that offer fresh perspectives and insights your competitors haven’t covered. Don’t just copy their format; add your unique voice and expertise. This fosters genuine interest and earns valuable backlinks naturally.

By adopting this data-driven, ethical approach, you’re not just replicating backlink strategies but establishing yourself as a valuable resource in your niche. And that, my friend, is the true mark of a successful SEO detective.

Pro Tip: Expand your scope beyond direct competitors. Analyze industry influencers and thought leaders with complementary audiences. Identify gaps in their content and create resources that fill them, earning a valuable mention and potential backlink. Remember, collaboration is crucial and can lead to mutually beneficial link-building opportunities.

So, put on your detective hat, grab your data magnifying glass, and ethically uncover the secrets to link-building success. Remember, focus on providing genuine value, building relationships, and adhering to ethical practices – the backlinks will follow naturally, solidifying your position as a leader in your field.

Hold on! Before you think this is about clickbait-fueled chaos, consider a link building strategy that leverages the power of controversy responsibly. Ditch the drama and delve into thoughtful debate based on data and intellectual honesty.

The key: Identify widely accepted industry assumptions lacking solid data support. These are your potential goldmines – topics where a fresh, data-driven perspective can ignite constructive engagement and earn valuable backlinks. Shaking things up is fine, but do it with integrity and respect.

Now, unlock the magic:

Unleash the Data Kraken: Conduct rigorous research, gather compelling data, and analyze it meticulously. Present your findings in an epic content piece – a data-rich report, interactive visualization, or insightful case study. Remember, facts trump opinions, so make your data bulletproof.

Offer a Thoughtful Alternative: Don’t just challenge the status quo; propose a well-reasoned, solution-oriented alternative. Show how your findings translate into practical applications and positive impact. This ensures your content isn’t just controversial but valuable and actionable.

Fuel the Debate with Respect: Foster healthy discussion, not online brawls. Be open to opposing viewpoints, address counter-arguments respectfully, and focus on presenting your evidence clearly and unbiasedly. This builds credibility and trust, attracting valuable backlinks.

By taking this approach, you’re not just stirring the pot but establishing yourself as a thought leader tackling tough topics. This attracts high-quality editorial links from publications seeking your unique perspective. But remember, with great controversy comes great responsibility. Wield it ethically, adding value to the conversation.

Pro Tip: Partner with industry influencers who share your commitment to responsible discussion. Co-create content, co-host webinars, or engage in public debates. Collaboration amplifies your reach and fosters richer discussions, attracting even more valuable backlinks.

So, step up, challenge assumptions thoughtfully, and watch your website become a magnet for engaged readers and those coveted links. Just remember, do it with respect, accuracy, and a genuine desire for positive change – the link building rewards will follow naturally.

Forget the days of generic SEO strategies. Google prioritizes connecting users with local businesses relevant to their communities. This is where savvy entrepreneurs like you can seize the opportunity to become the go-to resource for regional customers and build powerful link building strategies based on your local presence.

The key: Optimize your website for local SEO. Claim and complete your Google My Business listing with accurate information, including high-quality photos and positive reviews. This establishes your online presence and makes you discoverable by local searches.

But go beyond just basic optimization. To become a local link magnet, cultivate meaningful relationships with other neighborhood businesses. Explore collaborations on events, sponsorships for local sports teams, or joint promotions. These partnerships foster goodwill and create opportunities for strategic backlink exchanges, boosting your local SEO and visibility.

Here are some specific link building strategies to attract local link love:

  • Connect with local publications: Contribute guest articles to community websites, neighborhood newsletters, or hyperlocal blogs. Offer your expertise, share insightful local data, and link back to relevant resources on your site. This establishes you as a thought leader and increases your local reach.
  • Sponsor local events: Get involved in community fairs, charity auctions, or local sports leagues. Showcase your brand logo with a link to your website on event materials and marketing, gaining visibility and valuable backlinks.
  • Support local causes: Partner with local charities or non-profit organizations. Donate your time, expertise, or resources, and often, they’ll be happy to acknowledge your contribution with a link on their website, demonstrating your community commitment and attracting valuable backlinks.

By becoming an active member of your local community, you’re not just building links; you’re building trust, brand loyalty, and word-of-mouth marketing. Remember, people support businesses they feel connected to, and that connection translates into invaluable local backlinks and increased customer traffic, solidifying your position as a trusted resource in your community.

Creating high-quality content is your key to success, but why let its impact stop at one format? Unlock the hidden potential and transform your existing content into a link-generating machine through strategic repurposing.

Imagine your in-depth guide as a treasure chest overflowing with valuable information. Don’t let it remain buried; transform it into a captivating slide deck for Slideshare. Engage visual learners and reach a wider audience while seamlessly integrating a link to your website’s source material. This link building strategy leverages your existing content to expand your reach and attract high-quality backlinks.

Remember that viral infographic that sparked conversations? Now, turn it into an audio explainer for podcast directories. Capture listeners’ attention on the go, further establishing your expertise and naturally incorporating a link to your content hub. This is just one example of how you can strategically repurpose your content to reach new audiences and attract valuable backlinks.

The possibilities for link building strategies through repurposing are endless:

  • Blog posts to YouTube videos: Bring your written content to life with engaging visuals and explanations, attracting viewers and seamlessly incorporating backlinks in your video descriptions.
  • Case studies to interactive tools: Let users explore success stories through dynamic experiences, with your website as the starting point and a clear call to action to access further information. This not only provides value but also encourages clicks and potential backlinks.
  • Ebooks to webinars: Host online presentations delving deeper into your ebook’s topics, attracting new leads, potential customers, and backlinks through promotion and resource mentions.

Remember, each repurposed piece showcases your expertise through a new medium. You expand your reach, engage different audiences, and strategically place backlinks while maximizing the value you extract from your existing content.

Pro Tip: Don’t underestimate the power of social media. Share your repurposed content across various platforms, encouraging further engagement and link sharing. Remember, the more eyes on your content, the more potential backlinks you generate. This link-building strategy leverages social media’s reach to amplify your content and attract valuable links.

So, unleash your inner content, alchemist, repurpose your content creatively, and watch your link-building potential soar! However, remember, quality always matters. Focus on creating valuable content in each format; the backlinks will follow naturally, solidifying your position as a thought leader in your niche.

Every industry has its “gurus” whose advice borders on outdated (or wrong). Here’s where you, the knowledge ninja, step in with the Broken Ego Backlink technique.

Here’s the key: quietly create content that gracefully corrects these misconceptions. Focus on facts, data, and evidence, showcasing your expertise without resorting to personal attacks. Remember, it’s about enlightening, not enraging.

Now comes the masterstroke: reach out to the “guru” politely. Highlight their past contributions to the field while gently pointing out outdated advice. Then, present your content as a valuable update for their audience, offering a fresh perspective and a new resource they can share.

By stroking their ego and recognizing their past efforts, you open the door for collaboration. Often, they’ll appreciate the respectful approach and even link back to your content, realizing its value for their audience.


  • Be respectful and objective: Focus on correcting information, not criticizing the individual.
  • Offer value, not just a correction: Your content should be precious for their audience to warrant a backlink.
  • Keep the ego boost genuine: Don’t overdo the praise; focus on their actual contributions.

By mastering the Broken Ego Backlink, you gain valuable links while establishing yourself as a thought leader who values accuracy and collaboration. Not only will you earn respect from your peers, but you’ll also attract a loyal audience drawn to your commitment to truth and progress.

People love to share, express themselves, and be part of something bigger. Harness this innate human desire with the power of user-generated content (UGC) to transform your audience into link-building champions.

Think of your brand as a community hub. Encourage users to share product photos, testimonial videos, creative blog comments, or fan art related to your niche. Feature these contributions on your website or social media, acknowledging and linking to the proud creators.

This approach unlocks a treasure trove of benefits:

  • Genuine Engagement: When you showcase UGC, you appreciate your audience, fostering deep connections and loyalty.
  • Fresh Perspectives: UGC offers diverse viewpoints and creative expressions, enriching your brand narrative and keeping your content dynamic.
  • Organic Backlinks: When creators proudly share their featured content, they often link to your website, generating natural, high-quality backlinks.

However, remember:

  • Moderate responsibly: Ensure all UGC aligns with your brand values and maintains community guidelines.
  • Credit and link back consistently: Always give proper credit and link back to the original creators.
  • Promote strategically: Share featured UGC on social media and encourage further engagement to maximize reach and link potential.

By embracing the power of UGC, you’re not just generating backlinks; you’re building meaningful relationships, fostering creativity, and establishing yourself as a brand that genuinely values its community. This, in turn, leads to stronger brand loyalty, enhanced reputation, and a steady stream of organic backlinks – a win-win for everyone involved.

Forget forcing your wisdom down readers’ throats. Instead, it becomes a linkable resource, a beacon of valuable information that attracts backlinks naturally. How? Package your most valuable knowledge nuggets and tools as freely accessible lead magnets. Think comprehensive SEO checklists, downloadable mockup templates, or practical email marketing guides. Make them irresistibly useful and prominently link them across your website and social channels.

Remember, people naturally link to resources they find helpful and informative. By offering high-quality, freely accessible tools and guides, you establish yourself as an authority in your niche. This, in turn, attracts high-quality backlinks through several powerful mechanisms:

  • Organic Linking: Users who benefit from your resources often link back to them in their content, citing you as a valuable source.
  • Social Sharing: When people find your lead magnets useful, they’ll naturally share them on social media, further increasing their reach and potential for backlinks.
  • Increased Credibility: Providing valuable resources for free showcases your expertise and commitment to your audience. This builds trust and makes your website more linkable in general.

So, ditch the “hidden knowledge” approach and embrace linkable resources. By offering genuine value and freely sharing your expertise, you attract backlinks naturally, boost your SEO ranking, and establish yourself as an actual go-to authority in your field. Remember, link building is about more than just getting links; it’s about building trust and providing value to your audience.

Imagine stumbling upon a high-authority website with the potential to be an SEO powerhouse… if only it weren’t riddled with broken links and thin content. Instead of resorting to negative tactics, unleash your inner “Broken Website Whisperer” and propose a win-win collaboration.

Here’s the key: reach out to the website owners with a genuine, ethical offer. Instead of criticizing their shortcomings, present yourself as a friendly expert willing to help. Offer your expertise in content expansion and site overhaul in exchange for a coveted backlink.

Remember, the key is to be ethical and collaborative:

  • Focus on value, not exploitation: Your primary goal should be to help the website improve, not just secure a backlink.
  • Highlight your expertise: Showcase your skills and experience in content creation and website optimization.
  • Propose a clear win-win: Communicate the benefits they will receive from your collaboration, including both improved SEO and valuable content.

By approaching them with this respectful, value-driven proposal, you’re more likely to find receptive ears. Everyone benefits in this scenario:

  • The website owner gets improved SEO and high-quality content.
  • You earn a valuable backlink from a high-authority site.
  • The SEO community benefits from a healthier, more informative website.

Remember, true Link Building Strategies go beyond one-sided tactics. By fostering collaboration, offering genuine value, and acting ethically, you can build strong relationships, secure high-quality backlinks, and contribute to a healthier online ecosystem for everyone.

Imagine a world where students and researchers aren’t drowning in a sea of scholarship opportunities, struggling to find the perfect fit. Enter you, the Scholarship Strategist, wielding the power of Link Building Strategies for good.

Here’s the idea: create a comprehensive directory of scholarships, training grants, and educational awards specifically tailored to your niche. Think “STEM Scholarships for Undergraduates” or “Writing Grants for Journalists”. This resource becomes a valuable haven for students and academics, streamlining their scholarship discovery process.

But here’s the link-building magic:

  • Promote your directory to universities and libraries: Reach out to relevant institutions, highlighting how your resource benefits their students and faculty. Offer to collaborate by including their scholarship opportunities or promoting the directory on their websites. In return, request a backlink on their high-authority sites – a win-win!
  • Spread the word on social media and educational forums: Share your directory with relevant online communities, offering valuable guidance and support to scholarship seekers. This builds goodwill and increases your reach, potentially attracting backlinks from educational blogs and resource websites.
  • Build relationships with scholarship organizations: Partner with grant providers and awarding bodies, promoting their opportunities on your directory and leveraging their networks to increase their visibility. This can further strengthen your position as a trusted resource and attract even more valuable backlinks.

Remember, the key is genuine value and collaboration. By providing a much-needed service to the academic community, you’re building links and making a positive impact. And that good karma, combined with high-quality backlinks from educational institutions, universities, and even scholarship organizations, will propel your website to new heights in the search engine rankings.

This strategy requires treading carefully, but it can be a powerful Link Building Strategy in the right hands. Picture yourself as the “Unofficial Brand Ambassador,” a passionate advocate for a product or service you genuinely believe in, without formal endorsement deals.

Here’s the catch: you promote this brand authentically through blog posts, videos, and social media praise, positioning yourself as an independent yet vocal fan. Focus on providing genuine value, insightful reviews, creative use cases, or helpful comparisons. Don’t use empty hype or promotional fluff; be honest, transparent, and useful.

If your efforts are authentic, insightful, and reach the right audience, here’s the potential payoff:

  • Organic Backlinks: The brand’s community, impressed by your genuine advocacy, may naturally start linking to your content as a valuable resource.
  • Brand Recognition: The brand itself might take notice of your impressive reach and engagement, potentially leading to future collaborations or even official partnerships.
  • Increased Credibility: By advocating for brands you truly believe in, you build trust and establish yourself as a reliable source of information, enhancing your overall credibility.

Remember, proceed with caution:

  • Transparency is key: Be upfront about your lack of affiliation with the brand to avoid misleading your audience.
  • Focus on value, not promotion: Don’t just praise the brand blindly; offer insightful, helpful content that benefits your audience.
  • Respect intellectual property: Don’t use copyrighted materials without permission; always credit sources appropriately.

While walking this tightrope requires careful navigation, a successful “Unofficial Brand Ambassador” strategy can yield valuable backlinks, brand recognition, and enhanced credibility in your niche. Honesty, transparency, and genuine value are the cornerstones of ethical and successful Link Building Strategies.

The Guest Post Resurrection: Breathing New Life into Old Content (and Links)

Remember that guest post you wrote back in 2015? The one that garnered praise but now languishes, buried under the ever-evolving sands of online content? Don’t despair! Unleash your inner Guest Post Resurrectionist and transform it into a fresh source of links and value.

Here’s the key: rework your content with a revitalizing touch. Inject new data, actionable tips, and insights on current industry trends. Remember, Google rewards fresh, relevant content, so ensure your resurrected post reflects the current information landscape.

Now, the magic touch: reach out to the original publishers, armed with your revitalized masterpiece. Propose** refreshing their content** for the modern audience, highlighting the value your updates bring. Few website owners can resist the allure of enhanced content without the heavy lifting.

But remember, ethical considerations apply:

  • Transparency is critical: Communicate your intent to update the post, not claim authorship.
  • Highlight the value: Clearly show how your updates benefit their audience and align with their content goals.
  • Maintain the original spirit: Respect the author’s voice and overall message while infusing your updates seamlessly.

Following these guidelines, you can revive your old content while securing valuable backlinks and fostering positive relationships with publishers. It’s a win-win scenario, breathing new life into your writing and link-building strategy.

Ever come across a tangled mess of data or a convoluted process that leaves people scratching their heads in your niche? Unleash your inner Infographic Mastermind and distill these secrets into a visually stunning infographic. Think clear, concise explanations paired with captivating design that breaks down complex concepts beautifully.

This isn’t just about aesthetics; it’s about enhancing understanding and engagement. Use compelling visuals, intuitive data representation, and a clear narrative flow to effortlessly guide viewers through the information.

But how does this translate into Link Building Strategies? Here’s the magic:

  • Infographic Aggregators: Submit your masterpiece to infographic aggregator websites like and Piktochart. These platforms expose your work to a vast audience seeking informative and visually appealing content, potentially earning valuable backlinks and social media shares.
  • Guest Posting with Visual Impact: Enhance your guest post pitches with your infographic, offering editors a visually engaging element to complement their written content. This increases your value and the likelihood of securing a coveted backlink.
  • Social Media Amplification: Share your infographic across your channels, encouraging others to share and embed it on their websites. This organic reach expansion further increases your link-building potential.

Remember, clarity and visual appeal are key. By transforming complex information into easily digestible visuals, you enlighten your audience and create linkable assets that attract attention and backlinks naturally. So, unleash your creativity, become an Infographic Mastermind, and watch your link-building strategy flourish!

Forget about quick schemes and manipulative tactics. Instead, become The Community Connector, fostering genuine connections with influential figures in your niche. These “thought leaders” often have dedicated followers who actively link within their spheres of websites and profiles.

Here’s the key: build these relationships organically through social media engagement, thoughtful comments on their content, and insightful contributions to relevant online discussions. Offer your expertise and advice whenever possible, demonstrating your value and establishing yourself as a valuable community member.

Remember, authenticity is key. Don’t just approach these influencers with the sole intention of securing backlinks. Focus on providing genuine value, engaging in meaningful conversations, and building lasting relationships. Over time, they may naturally start linking to your content, recognizing your expertise and the value you bring to their audience.

However, beware of “link vampirism”. If your sole focus is extracting backlinks without offering anything in return, the community will see through your intentions. Be patient be helpful, and the link-building rewards will follow organically.

Journalism plays a vital role in keeping us informed, but sometimes, even the best publications can get things wrong, especially when dealing with complex or emerging topics. This is where you, The Broken News Backlink expert, step in.

Here’s the key: monitor media coverage in your industry for any inaccuracies, outdated information, or missing context. Do your research, conduct thorough fact-checking, and prepare a well-sourced, professional response. Then, tactfully reach out to the journalists or editors involved, highlighting how your insights can provide necessary corrections or updated perspectives for their audience.

Remember, transparency and accuracy are paramount. Don’t attempt to manipulate the truth; your goal is to improve the accuracy and value of the original article genuinely. If your approach is respectful and well-founded, you may secure valuable .edu and .gov backlinks, as these entities often place high value on factual accuracy.

However, caution is essential. This strategy only works if your corrections are accurate and presented ethically. Do not misrepresent yourself or your intentions, and always prioritize factual integrity.

We all know Google frowns upon buying direct links. However, there are some interesting gray areas to explore within paid promotion. While directly purchasing backlinks remains a no-go, several strategies can leverage paid visibility to influence link building indirectly.

Here’s the key: understand the difference between buying links and buying visibility. Some high-authority websites offer sponsored content opportunities where your content can be published for a fee. While these don’t guarantee direct backlinks, they increase your visibility within a community known for active linking.

Remember, transparency is crucial. Disclose sponsored content agreements clearly and ensure the content is valuable and relevant to the target audience. Additionally, explore other creative paid promotion options like webinars, industry reports, or influencer partnerships. These strategies can enhance your brand visibility, attract organic links, and establish you as a thought leader in your niche.

However, caution is necessary. Don’t use practices that violate search engine guidelines or deceive your audience. Ethical Link Building Strategies rely on creating genuine value and fostering trust, not manipulative tactics.

By understanding these nuances and navigating them responsibly, you can unlock the potential of paid promotion for Link Building Strategies while staying within ethical boundaries.

Run ethically targeted ads linking to THEIR existing content assets, offering added resources on the topic. Readers investigating your site will discover you as an expert voice. Rinse and repeat across niche communities to build genuine word-of-mouth, sending the links (and traffic) flowing your way.

When executed strategically, paid ads can amplify authority sites’ reach… and your own by association.


Stay on the right side of search engines while dominating the rankings with these daring yet ethical link-building strategies. Whether broken links, skyscrapers, or controversies, creative approaches create lasting impact. Which unconventional strategies resonate with you? What bold link-building plans might you try next? Share your thoughts below or reach out on social media – I’m eager to continue the conversation!